![]() ![]() With this shampoo, you can enjoy curl memory that resists humidity, ensuring that your curls stay in place all day long. The shampoo gently cleanses hair without stripping or weighing it down, making it ideal for curly hair. This sulfate-free shampoo fights frizz, redefines curls, and adds shine to your hair, leaving it looking and feeling its best. TIGI Bed Head Foxy Curls Frizz-Fighting Sulfate-Free Shampoo is a high-quality shampoo designed to give you the ultimate hair experience. The emergence of Industry 5.TIGI Bed Head Foxy Curls Frizz-Fighting Sulfate-Free Shampoo.Shuck and awe: Japanese oyster company shells out on first beauty and nutritional supplement.Velour Beauty increases brand awareness with global Sephora retail placement.Donkey milk shows ‘promise’ as anti-pigmentation skin care ingredient – China study.Facials induce brain relaxation and spark positive emotions: Study.Colours and textures: Tapping into the 2023 beauty theme of ‘peace’.Trying before buying remains important ‘thrill’ for beauty consumers, says CTPA.Silky textures, delightful scents and satisfying sounds: How beauty is brightening its post-pandemic offering. ![]() ![]() With a skip-care hair care routine, you combine some of those steps into one, and still get all the benefits,” he said. People want to treat themselves and their hair, but sometimes they also don’t have enough time for a ‘gazillion-steps’ hair care routine. “We’ve seen how this skin care trend, that has the mantra of ‘less is more’, is now moving into hair care. The world seems to have hit the reset button, and I think we’re seeing this come through, not only in hair, but also make up and wardrobe.” ‘Skip-care’ is a key 2021 hair care trend to watchīeyond volume and texture, Mascolo said there was one other key and surging hair care trend to watch in 2021 – “skip-care”. “I think we are seeing that people are endorsing and owning their natural hair and textures. Similarly, Bed Head’s new texture products had been designed for “intentionally messy” but easy-to-achieve styles that were increasingly on-trend, he said.Īll of the latest product developments also aimed to encourage natural waves, curls or texture, Mascolo said. And volume and texture, Mascolo said, were the two key areas the innovations tapped into.īed Head’s lightweight foam shampoo, for example, addressed the “consumer struggle” of hair being weighed down or appearing greasy, whilst also providing new textures and sensory experiences, he said. The Bed Head brand revamp and product launches, therefore, had “looked at consumers’ main pain points” and correlated them with “relevant trends in the industry”, he said. TIGI has given Bed Head a 'new look' along with some new product launches (Image: TIGI/Bed Head) And with our relaunch, we are pushing our unique brand point of view, which is all about encouraging them to express their individuality and creativity, with the help of our products.” It’s also about staying relevant in the mind of consumers and hairdressers. “And this doesn’t come down to just having trend-based innovations every year. ![]() “Staying relevant”, he said, was the biggest challenge for any hair care brand today. Tapping into ‘relevant’ volume and texture hair care needs “Although we are known for some of our iconic products, we never stop looking into the future,” Mascolo told CosmeticsDesign-Europe. Following two years of development, TIGI had now unveiled its revamped Bed Head hair care range that featured a number of new products, including a ‘Bigger The Better’ lightweight foam shampoo and ‘Gimme Grip’ shampoo and conditioner for a textured look.Īnthony Mascolo, international artistic director and founder of TIGI, said the Bed Head brand had always been “at the forefront of hair creativity” but this revamp meant the range stayed relevant. ![]()
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